PowerFemme Spotlight | Shay Mitchell: Actress, Mother and CEO

Cover Photo Credit: @DrinkOnda

No one does luggage like Shay Mitchell. 

Her company BÉIS is thriving. ICYMI and are living under a rock, it’s everywhere. Aesthetic luggage has never been more desirable. 

The Pretty Little Liars actress saw something missing in the $17 billion luggage industry back in 2018 and jumped on it. 

And as a result, she’s created an entirely new market for luggage. It’s in between the luxury pieces that cost as much as your Euro trip and the hand-me-downs from your parents. 

Credit @beis

I was never a huge luggage girlie. But with each new BÉIS launch, I find myself not just wanting but needing everything she creates. 

This girl is good at what she does. 

But wait — there’s more. 

Shay also founded Onda, a canned sparkling tequila company that’s flying off the shelves. AND she’s launching a Max travel show, Thirst, that takes her around the world to try different drinks.

Oh ya, and she’s a mom of two, too.

credit @shaymitchell

Like HOW DOES SHE DO IT? 

Shay is seriously the definition of a PowerFemme, and we love her.

Recently, she shared some deets of her entrepreneurial journey that I thought were inspiring and wanted to share with you guys.

1. She’s hands-on. Shay rolled up her sleeves and traveled to China to source materials and samples for BÉIS. By diving deep into the manufacturing process, she got a firsthand look at and understanding of her product from start to finish.

2. She values authenticity. Shay is all about building real connections with her BÉIS customers rather than paying for celeb endorsements. She loves getting out there and connecting with real-life customers (check out BÉIS TikTok). 

3. She has a strong team. Her secret weapon? A dream team that shares her passion and keeps her motivated.

4. She’s social media savvy. Shay knows how to use platforms like IG and TikTok to connect with her audience and build a loyal following. 

5. She has mentors. Shay knows that she doesn’t know it all. So she looks to mentors for guidance and support through the ups and downs of entrepreneurship. 

6. She knows balance. Juggling being a boss babe and a mother? Shay’s got it figured out. She knows the importance of self-care and maintaining a healthy work-life balance. 

Credit @beis

Other great advice from Shay?

• Be fearless
• Know that your story matters
• Build a brand that reflects your true self and your values
• Don’t forget to have fun!

See why we love her?

She’s come a long way since her PLL days and I am so excited to see where she goes next. 

I will definitely be tuning into her travel show Thirst — what about you?

xoxo
The PowerFemmes